Definitions were developed for each genre to assure consistency in assessment. Users are allowed to flag videos that contain inappropriate content, which are then reviewed by YouTube staff and removed if deemed inappropriate.
In the May sample, there were two videos, out of a total of four in the genre, that promoted ENDS and also mentioned a brand, with a total view count of 93,
Fetish Princess Kristi - Lighting Up Multiple Cigarettes with Matches HD wmv
In addition, our design does not allow us to draw conclusions about the possible effects of watching such videos. Videos were further sorted by genre after identifying recurrent themes.
“I'll be your cigarette—Light me up and get on with it”: Examining smoking imagery on YouTube
Cigarettes were also portrayed as a friend in several songs.
Freeman B, Chapman S.
Videos portraying smoking in a positive light Table 3 were more common and highly viewed than those depicting smoking negatively. Trends in media use.